Wilo x Anadolu Efes

For Wilo’s water conservation partnership with Anadolu Efes, we turned the collaboration into a meaningful communication idea for World Water Day on March 22—bringing together the excitement of sport and the value of water. We connected Anadolu Efes’ achievement statistics from its EuroLeague championship season with the limited percentage of drinkable water available in the world, creating a powerful visual and communication idea around the value behind every achievement. We brought this idea to life across key visuals, print advertising, social media content, match-day experiences, and the “Water Walk” invitations. By connecting Wilo’s commitment to water conservation with a story people could genuinely relate to, we made the partnership mean more.