Systemair

For Systemair’s testing laboratory, we went beyond naming and logo design to turn the value of 365 Performance Center and the brand’s technological expertise into a meaningful brand identity. Inspired by the laboratory’s ability to simulate different climate conditions throughout the year, we developed the name “365” and placed the idea at the heart of the visual identity. The logo brings together the cycle of a year with the on/off operating principle of cooling systems, while the key-shaped horizontal form represents 365 Performance Center as the key to efficiency. From naming and logo design to visual principles and brand guidelines, we systemized the entire identity in a Brand Book, giving a technical testing facility a distinctive brand world with a clear meaning.